Here are some of the reasons why you should consider redesigning your website:
The Site Looks Outdated
You have your own business, but the things you promote or sell are outdated. If this is the case, then it is ideal to consider a redesigning. The information must be updated, if not daily – because this is not always possible – but at least every week or when it is needed.
The Text Is Hard To Read
It is not a pleasure to navigate through a site and get as close as you can to the screen to be able to read. Neither is it ok to increase the font every time you get small text. A block of text should have up to 15 words and no more than 5 lines. Use heading and subheading to help viewers scan through the page.
Free Service Hosting
If your site is personal and you don’t care about ads on your site, then you can keep it on a free service. Because free hosting uses other site’s banners to promote on your site, if you use it for business – it is not ok. This is why you should get a paid hosting, also known as full-service one.
To Include Re-Branding
If you re-branded your business, then it is time to also re-brand your website and update it. People should know that you went through a change, and they must see it on your website.
Everybody uses links, and if yours are placed at the bottom of the page, then chances are that nobody will access them. You should place the most important ones at the top of the page.
You Ask For Nothing
This is a common problem if you have a business that sells something. To make a sell you should ask people for it. Urge them or impel them to click on a link, to add your products in the shopping cart, to actually do something to buy. Don’t burden the page with requests to buy, but make the link easily accessible.
Lack Of Social Networks
Today’s times are so amazing, that you are practically invisible if you are not present on the social networks. Make profiles for your website on Social Networks and link them to the site. It will be very easy for lots of users to find you through them, not to mention you will get more traffic to your business site.
Lacks In Functionality
If you are in a business that sells things, than it is time to improve the functionality. This includes integrating the last version of e-commerce software, updated payment options available on the market and so on. In a few words – make it easy for the users to buy from you and make sure they return.